Lead Generation & Follow-Up
Lead Generation & Customer Follow-Up
Connect targeted advertising with landing pages and follow-up so inquiries have a clearer path toward an appointment — and fewer go cold while you're busy.
The inquiry path
Built around your next step
Generating inquiries is only half the battle. We build follow-up systems that help turn those inquiries into booked appointments:
Acknowledge new inquiries right away so prospects know their request was received.
Send an immediate text when you miss a call so the caller doesn't ring your competitor.
Follow up across email and text over the critical first days when prospects are deciding.
Direct warm prospects to your scheduling calendar to confirm the next step.
What your project may include
Within the agreed scope, services typically cover:
- Targeted advertising campaign setup and management
- Dedicated campaign landing pages
- Missed-call text responses and automated acknowledgments
- Email and text follow-up sequences
- Shared conversation inbox and inquiry routing
- Inquiry and campaign reporting
Advertising spend is separately scoped and disclosed where applicable.
What affects the quote
Campaign scope and fees depend on:
- Advertising platforms and number of active campaigns
- Landing page count and creative production requirements
- Complexity of follow-up sequences and message volume
- Ad spend management scope (advertising spend is separate from management fees)
- Whether performance-based marketing is selected for eligible niches
Receive a proposal with clear services, fees, and responsibilities before work begins.
What we need from you
To launch effective campaigns and follow-up, we'll ask for:
- Information about your offer, pricing structure, and target audience.
- Current conversion benchmarks and sales capacity.
- Access to existing ad accounts or permission to set up new campaign channels.
- Your team's designated point of contact for routed inquiries.
- Feedback and approval on ad creatives, messaging, and follow-up templates.
How the project moves forward
01. Audience and offer review
Understand who you want to reach, your core competitive advantage, and what an inquiry is worth.
02. Campaign and follow-up design
Build targeted campaigns, write ad copy, set up landing pages, and create follow-up messages.
03. Connect tracking and routing
Test forms, missed-call responses, lead routing, and conversion tracking before launch.
04. Launch, review, and optimize
Review campaign performance against inquiry and appointment data, adjusting targeting and copy.
Performance-Based Marketing for Eligible Businesses
Explore a campaign priced around an agreed acquisition outcome. We review your industry, offer, service area, and capacity before recommending this model.
Turn more inquiries into appointments.
Let's review your website, inquiry process, and follow-up to identify the most practical next steps.